Jessica’s

Digital CV

A visionary leader with a proven track record of catalyzing growth, increasing customer lifetime value, driving innovation and cross-functional team collaboration. Is committed to building brand affinity to achieve sustained, long-term, profitable growth. 

Specializatons

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    Brand Strategy & Unlocking Growth Channels

  • ✺

    Digital Media & Omni-Channel Marketing Strategies

  • ✺

    Marketing Operations, Tech & Systems

  • ✺

    Customer & User-Experience Strategies

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    Sales, Revenue Growth and B2B Marketing Strategies

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    Content Strategy, Writing and Positioning

Highlighted Skills

  • Exceptional at unlocking new growth channels and markets

  • Sustained track record of increasing customer lifetime value (CLTV)

  • Encouraging and inspiring team leader

  • Demonstrated success supervising and managing on-premise and remote teams

  • Expert knowledge of marketing and branding disciplines

  • Exceptional at designing and implementing short and long-term business strategies and plans

  • Demonstrated track record of leading and managing a broad range of communications campaigns

  • Superior project management and account management skills

  • Superior knowledge of Agile and Lean Frameworks

Experience

Co-founder & CEO

Her Brand & Co (in acquisition)

May 2018 - Present

  • Founded & launched an educational marketing platform for women entrepreneurs, taking it from early-stage to over 10,000 members across 26 countries

  • 100% YOY growth focused on sustainability and long-term profits

  • Spearheaded partnership growth strategies that resulted in customer acquisition with brands like Amazon, the Women’s Business Enterprise National Council (WBENC), Black Women Talk Tech, the Lean Startup Co., and others

  • Built and scaled proprietary marketing program development

  • Anticipate industry trends, develop groundbreaking solutions, innovative service offerings, and navigate industry complexities

  • Attract and broker buyers interested in acquiring the brand, customer base, proprietary programs, and user-data

Vice President of Marketing

AboutFace Corporation

March 2019 - December 2019 (contract)

  • Rebranded a 22 year old business to break into new verticals and customer groups, resulting in a 43% increase in website traffic and a 10% increase in qualified lead generation

  • Worked with senior department heads to develop cross-functional growth strategy leading sales, product development, technology, and marketing

  • Reduced marketing redundancies by 30% by deploying marketing automation tools, SOP's and workflows

  • Acted as extended liasion with external agencies and contractors

Global Director of Marketing

International Business Innovation Association

January 2016 - December 2018

  • Spearheaded a critical rebrand resulting in a 20% increase in new membership revenue

  • Drove 300% increase in organic digital media growth across all digital channels

  • Led global communications strategy in partnership with the European Union and the U.S. Department of State, in efforts to build entrepreneurial ecosystems across the globe

  • Initiated an immense technical migration including 23 years of membership data onto cloud platforms to enable seamless business integration

  • Reduced technology costs by 60% by migrating off antiquated systems

  • Refined marketing budgets to build a team of creatives, content producers and technologists

Agency Director

Move2Create

December 2012 - December 2016

  • Co-founded and launched a boutique branding and design agency growing from pre-revenue to 1M in 24 months

  • Expanded the agency team from 2 co-founders to a team of 12, including designers, developers and copywriters

  • Acquired and retained clients such as: TedxWomen, Girls Who Code, Red Bull, Stanford University, weVENTURE, Florida Insitute of Technology, Park Avenue Fashion Week

  • Activated marketing campaigns for clients in national markets across diverse categories

  • Upheld agency standards for design aesthetic, integrity and functionality

  • Managed multiple budget provisions while prioritizing resources across developing timelines

✺ Professional Accolades ✺

Women Entrepreneur of the Year Award

2023, 2024

Business Innovator of the Year Award

2023

Women to Watch in 2019 & Beyond

2019

40 Under 40 Award Recipient

2016

Mentor, The Entrepreneur & Innovation Institute of Georgia State University

2023 - present

Guest Lecturer, Baruch College

2019


Media Communications Program Advisory Committee

2019 - 2022

Mentor, The Founder Institute

2018 - 2022