Branding, Business & the Bravery to Do Things Differently.

My name is Jessica Korthuis.

My work sits at the intersection where storytelling, brand positioning, marketing, and sales thread the needle toward meaningful, measurable revenue.

Agency-trained and founder-forged, I build and grow brands people love. For over a decade, I’ve been the one businesses call when they’re stuck at the crossroads between vision and trend-chasing. I don’t just build brands—I unearth what makes them matter.

I’ve built two companies from scratch with zero outside funding. One ran out of money, the other was acquired.

I’ve led national marketing campaigns and growth strategies for big names like Red Bull and TEDxWomen.

I’ve also spoken and led educational sessions for Target, Amazon, and WBENC, and have been featured by Entrepreneur Women and more.

↓ My Story

In 2013

I was fired from my corporate ‘dream job’ on a Friday and launched my first business (a boutique branding & design agency) the following Monday with zero mentors, funding or customers. We grew well and produced exceptional work. But we ran out of money while trying to scale.

I then went to work for a client to revitalize a 30+ year-old organization and led global communications in partnership with the European Union and U.S. Department of State to support entrepreneurial ecosystems around the world.

In 2016

My first daughter was born and I wanted to reimagine what entrepreneurship could look like. I started creating online trainings to help women founders figure out how to brand and market themselves easier.

In 2021

I met my co-founder and we launched Her Brand & Co, which became the #1 marketing educational platform for women-owned businesses.

Fully leaning into our vision to democratize marketing education to everyone who needs it, we built a trusted & beloved platform with a collective impact of helping to educate over 10K founders who’ve generated millions of revenue for their small businesses.

In 2024

Her Brand & Co. was acquired by Full Tilt, a marketing & communications agency. Now I continue to grow and scale our impact, while also leading growth strategy and learning innovation across both the agency and our founder-facing business.

→ How I Inspire Others

Jess is one of the most impactful and creative marketers I have had the pleasure to work with. Collaborating with her was so much fun and we assisted 100s of entrepreneurs to launch and grow their business.

- Leslie
Jessica is a brilliant marketing and brand strategist. She expertly facilitates a process for teams to uncover ‘who’ their brand is now and understand how that aligns with ‘who’ they want to be. And, she knows how to help them get there.

- Misty
Working with Jessica has been extremely valuable. Her insights, organization, attention to structure, and ability to articulate a clear message are helping me attract more clients, increase revenue, and identify opportunities. Jessica is smart, energetic, optimistic, knowledgeable, and just plain cool! I look forward to our sessions because I know that I will walk away with an action plan that get results (and enjoy some laughs in the process!).

- Gino
Jessica has always had a creative eye that bent past the curve of what everyone could see. Her leadership and team building skills made her an asset in every project. Taking this intrinsic skill to know what others need and interpret in a creative tangible way makes her a strong force in any company who values real growth.

- Michelle